The term “big people” in today’s society refers to a variety of socio-cultural characteristics linked with perceived greatness or high status, in addition to physical stature. Individuals are frequently referred to as “big” not because of their height, but because they own material symbols of success such as expensive vehicles, high-end smartphones (e.g., iPhones), assertive forms of speech, and an outwardly confident manner. These characteristics, taken together, serve as indicators of social prestige and influence within dominant cultural narratives.
The standards and regulations that control the behavior of the general public are usually not applicable to those who are viewed as “big people” in socio-cultural practice. They are rarely observed, for instance, standing in lines because such customs are subtly reserved for the “ordinary” or common people. Rather, they frequently gain access to “special” or exclusive entrances, signifying their higher social status. In the rare instances when they do pass through the same doorway as the public, their presence either turns into a spectacle in and of itself or into a performative event, like shooting selfies. Interestingly, although the entrance might not be officially reserved for them, their rank guarantees deferential treatment, which is frequently demonstrated by respectful gestures like salutes from security guards or police officers stationed there.
The number of banners at public events attended by socially dominating persons, typically referred to as “big people,” often exceeds the number of people in attendance. There is no assurance of safety even when multitudes do congregate. Their influence frequently overshadows the borders of the law; for example, traffic laws are frequently disregarded with impunity.
“Big people” in education rarely pursue knowledge for themselves; instead, they take great satisfaction in imparting it to others. By association, a government school is considered prestigious if its child attends there. When educated, these people tend to be assertive from the home to the state level, and their inflated sense of self-importance is often reflected in their arrogant response to requests for assistance.
Celebrity is measured by social media visibility, and “big people” measure meals by images rather than platters. In terms of politics, they recreate themselves every election by switching parties and purging previous relationships with new ones. As soon as they take office, their image is sanctified—polished with milk rather than water—to portray them as models of integrity.
Bureaucrats, doctors, legislators, journalists, judges, and lawyers are just a few examples of “big people” who mistakenly believe that their titles automatically confer supremacy. They frequently thrive on their conceit, appreciating normal people only when they benefit them. A commoner can ascend above the law and gain respect if they win their favor, but once they lose it, they are essentially irrelevant—whether they are living or dead, it doesn’t matter. Greatness in this society is more about relationships than it is about ability or integrity. Don’t worry if you’re not “big” yet; all you need to do is take a selfie with someone powerful, flatter them, or make money any way you can. You, too, may soon be considered one of the “big ones.”
